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Smokey Bear: Home

All about Smokey Bear

The begining

Smokey standing with shovel


On May19th, 1950 a small and badly burned bear cub was found by soldiers from Fort Bliss and the Taos Snowballs (firefighters) who had been called in to help fight a fire. The little cub became the living embodiment of Smokey Bear.


Remember,  "Only YOU can prevent wildfires".

Capitan National Forest

Smokey Bear Historical Park

Evolution of Smokey

Smokey Bear poster, Smokey pours water on a camp fire.


This poster of Smokey Bear was produced in 1944 and uses the original slogan "Care will prevent 9 out of 10 forest fires!" The artist is Albert Staehle.  This poster image, and the following images are from 











Smoke Bear with other animals,  1949


 In later posters Smokey was shown with his woodland friends as in this image from 1949. Several posters included Smokey with other animal, and these animals often have their young with them. Are the animal families in this poster now homeless?












Smokey head and shovel 1966


Smokey was so popular sometime a poster only showed his face, this poster is from 1966. Smokey's face was often added to billboards and signs to remind people to prevent fires.













Smokey presented as a more realistic, furry, CGI bear.



This image from 2011 presents Smokey as a more realistic, three dimensional l bear. What do you think about this updated bear?









Smokey 2019, the style is more cartoonish and three dimensional   


In 2019 the art style changed again, this time Smokey is more cartoonish. This redesign was part of Smokey's 75th birthday celebration. It is still consistent recognizable. is the official website for Smokey Bear. The site provides information for children K-8 on wildfires and prevention.

Smokey the Bear Song

This song caused confusion with Smokey's name. The song writers add a "the" to his name to match the music. 

You can get a PDF of the song sheet below. 

Smokey the Bear song sheet

Listen: Smokey the Bear Song Performed by Eddy Arnold. U.S. Forest Service Wildfire  Prevention PSA, 1952 

Government Information Librarian

In 2022,
87% of wildfires were caused by humans.