On May19th, 1950 a small and badly burned bear cub was found by soldiers from Fort Bliss and the Taos Snowballs (firefighters) who had been called in to help fight a fire. The little cub became the living embodiment of Smokey Bear.
Remember, "Only YOU can prevent wildfires".
This poster of Smokey Bear was produced in 1944 and uses the original slogan "Care will prevent 9 out of 10 forest fires!" The artist is Albert Staehle. This poster image, and the following images are from https://smokeybear.com/.
In later posters Smokey was shown with his woodland friends as in this image from 1949. Several posters included Smokey with other animal, and these animals often have their young with them. Are the animal families in this poster now homeless?
Smokey was so popular sometime a poster only showed his face, this poster is from 1966. Smokey's face was often added to billboards and signs to remind people to prevent fires.
This image from 2011 presents Smokey as a more realistic, three dimensional l bear. What do you think about this updated bear?
In 2019 the art style changed again, this time Smokey is more cartoonish. This redesign was part of Smokey's 75th birthday celebration. It is still consistent recognizable.